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02XP
Nov 22 - Now
VML
Art Director/Studio Designer
At VML, I’ve had the privilege of shaping visual and conceptual directions for some of Ireland’s most respected brands, including Bank of Ireland, Brennans, An Post, Irish Life, and Bord Gáis Energy, while also contributing to international accounts such as Lidl, PlayStation, Volkswagen, Jaguar, Volvo, Circle K, Vodafone, and others.
My work bridges craft and strategy, ensuring that every campaign not only looks exceptional but also aligns with brand purpose and business outcomes.
Jun 22 - Nov 22
GroupM Ireland
Art Director (freelancer)
Contracted by Ireland’s largest media network to elevate the visual language of major clients like Lucozade, 123.ie, Virgin Media, Brennans, and Repak.
My focus was on enhancing cross-platform consistency and refining design systems to improve brand storytelling and engagement.
Sep 21 - Jun 22
Peppery
Art Director (freelancer)
Collaborated remotely with one of Brazil’s leading digital agencies, directing creative campaigns for Reckitt Benckiser brands.
I was responsible for translating strategic briefs into high-impact visual narratives, ensuring global brand alignment while adapting to local market nuances.
May 19 - Sep 21
Liona.ag
Creative Director
Initially joined as Senior Art Director, and later promoted to lead a multidisciplinary team of designers, copywriters, and motion specialists.
Oversaw creative output for multiple clients, with a primary focus on Consórcio Magalu, a division of Magalu Company, one of Brazil’s largest retail conglomerates.
Key responsibilities included mentoring creative teams, setting design standards, and ensuring delivery of conceptually strong, brand-driven work.
Nov 18 - May 19
Content House
Art Director (freelancer)
Led creative strategy and execution for Pioneer and Mahogany Cosmetics, developing 360° communication pieces across digital, social, and retail channels.
My work contributed to improved brand visibility and consumer engagement through distinctive, design-led storytelling.
Jun 18 - Nov 18
RÁI
Art Director (freelancer)
Collaborated on campaigns for Enel and Kopenhagen, as well as national brands such as Usaflex and Sunny Toys.
Worked closely with copy and strategy teams to develop fresh, audience-relevant concepts and craft-driven visual solutions.
Jul 16 - Sep 16
Mood/TBWA
Creative Intern
During my second internship, I supported senior creatives in developing campaigns for local Brazilian brands like Giraffas and Tostex, gaining hands-on experience with integrated creative processes and brand storytelling.
Apr 16 - Jul 16
Publicis
Creative Intern
In my first formal art direction role — after years working as a designer since 2008 — I had the opportunity to contribute to campaigns for global brands such as Heineken, P&G, and Oral-B, laying the foundation for my approach to design thinking, craft, and creative collaboration.